Supermarket POP

Supermarket Point of Purchase (POP) displays are strategic marketing tools designed to attract customers’ attention and encourage impulse purchases within retail environments.

Key Features:

1. Types of POP Displays:
   • Floor Displays: Free-standing structures that hold products and draw attention from a distance.
   • Counter Displays: Smaller units placed on checkout counters to encourage last-minute purchases.
   • Endcap Displays: Positioned at the end of aisles to highlight featured products and promotions.
   • Shelf Talkers: Signage attached to shelves to provide additional product information and promotions.
   • Dump Bins: Large containers filled with products that encourage bulk purchasing or trial items.
2. Materials:
   • Cardboard: Lightweight and cost-effective, suitable for temporary promotions.
   • Acrylic: Durable and visually appealing, ideal for high-end product displays.
   • Metal: Sturdy and reusable, great for long-term displays and heavy items.
   • Plastic: Versatile and weather-resistant, perfect for outdoor setups or promotions.
3. Customization Options:
   • Branding: Custom graphics and colors to align with brand identity.
   • Size and Shape: Tailored designs to fit specific product dimensions and retail space.
   • Graphics: High-quality printing of images, logos, and promotional messages.
4. Visibility and Attraction:
   • Bright Colors: Use of vibrant colors to catch the eye and attract shoppers.
   • Lighting: Incorporating LED lights to highlight products and create an inviting atmosphere.
   • Interactive Elements: QR codes or touchpoints to engage customers and provide additional information.
5. Easy Assembly and Transport:
   • Flat-pack Design: Many displays come flat-packed for easy transport and quick assembly in-store.
   • Lightweight Construction: Facilitates easy repositioning within the store as needed.

Applications:

• Promotions and Sales: Perfect for highlighting seasonal promotions, discounts, or new product launches.
• Product Sampling: Used for in-store sampling events to encourage trial and purchase.
• Brand Awareness: Builds brand recognition by prominently featuring the brand and its products in high-traffic areas.

Pricing:

1. Standard POP Displays:
   • Cost: ₹1,500 – ₹5,000 per unit, depending on size, material, and complexity.
2. Custom POP Displays:
   • Cost: ₹5,000 – ₹15,000 per unit, based on design intricacies and branding requirements.
3. Seasonal or Themed Displays:
   • Cost: ₹10,000 – ₹30,000 per unit for elaborate displays that align with holidays or events.

Additional Costs:

• Design Fees: ₹2,000 – ₹5,000 for custom design services.
• Shipping and Handling: Varies based on location and order size, typically ₹500 – ₹2,000.