Mall Advertising

Mall advertising is an effective way to reach a diverse audience in a bustling retail environment. With high foot traffic, malls provide an excellent opportunity for brands to capture the attention of potential customers through strategically placed advertisements. This type of advertising can take various forms, including digital screens, banners, kiosks, and interactive displays.

Key Features:

1. Advertising Formats:
   • Digital Screens: High-resolution LED or LCD displays that can showcase dynamic content, including videos, promotions, and announcements.
   • Static Banners: Large-format printed banners placed in high-visibility areas, perfect for seasonal promotions and brand awareness.
   • Kiosks: Interactive displays that provide information, promotions, or allow customers to browse products and services.
   • Floor Graphics: Eye-catching designs on the mall floor that guide shoppers to specific stores or promotions.
   • Posters and Wall Murals: Large posters or wall graphics that enhance the visual appeal of mall spaces while promoting brands.
2. Targeted Audience:
   • Malls attract a wide demographic, including families, teenagers, and professionals, making it an ideal location for brands targeting diverse customer segments.
3. Location Options:
   • Entrances and Exits: Capture attention as customers enter or exit the mall.
   • Common Areas: High foot traffic areas like food courts, escalators, and seating areas.
   • Storefront Windows: Eye-catching displays that attract customers to specific retail stores.
4. Customization:
   • Content: Tailor advertisements to align with seasonal promotions, brand messaging, and target demographics.
   • Size and Design: Flexible options to fit various spaces, from large banners to small digital screens.
5. Interactivity:
   • QR Codes: Integrate QR codes in ads to drive traffic to websites or promotional offers.
   • Touch Screens: Allow customers to interact with displays for more information, product catalogs, or special offers.

Applications:

• Retail Promotions: Highlight sales, new arrivals, and special offers to drive traffic to stores.
• Event Promotions: Advertise mall events, contests, and seasonal activities to engage shoppers.
• Brand Awareness: Build brand recognition through consistent and eye-catching advertising placements.

Pricing:

1. Digital Screens:
   • Cost: ₹10,000 – ₹50,000 per month, depending on the location and screen size.
2. Static Banners:
   • Cost: ₹3,000 – ₹15,000 per banner, depending on size and placement.
3. Kiosks:
   • Cost: ₹5,000 – ₹30,000 per month, based on location and design complexity.
4. Floor Graphics:
   • Cost: ₹500 – ₹2,500 per graphic, depending on size and complexity.
5. Posters and Wall Murals:
   • Cost: ₹2,000 – ₹10,000 per piece, depending on size and design.

Additional Costs:

• Design Services: ₹1,000 – ₹5,000 for custom designs, depending on complexity.
• Installation Fees: ₹1,000 – ₹3,000 based on the installation requirements and location.
• Renewal Fees: Discounts available for long-term contracts or multiple placements.